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Abstracts 2015

    №5/6 MUSEUMIFICATION OF INDUSTRIAL HERITAGE

Yu.A. Kuzovenkova 

“PARADIGM SHIFT” IN MUSEUMIFICATION OF INDUSTRIAL HERITAGE

The article analyzes the peculiarities of functioning of national museums of industrial heritage in various periods of history (the late 20th – the early 21st centuries). Appeal to the experience of European countries in this field enables us to explain the emergence of the new goals of museumification and the new paradigm at the turn of the century. There are two paradigms — the paradigm of «preservation» and the paradigm of «development». The former arises in the context of the Soviet culture and aims to preserve the memory of a particular industry — its history, manufacturing process, and architectural heritage. The latter is closely connected with city branding and is aimed at the development of the territory (city, region). It occurs in European countries, and is borrowed by the Russian urban practices in the early 21st century. The museumification has new goals — the improvement of expressiveness and the humanization of urban environment, the formation of creative spaces and “human capital assets”.

Keywords: museum, industrial heritage, paradigm, creative practices, human capital assets, city branding.

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K.E. Baldin

PROSPECTS OF MUSEUMIFICATION OF A FACTORY VILLAGE OF THE PERIOD OF THE RUSSIAN INDUSTRIAL REVOLUTION 

The article is devoted to industrial villages which existed in Russia in the late 19th – the early 20th century. They were a special form of industrial settlements, widely spread in the Central industrial region of Russia including Vladimir and Kostroma provinces. Yuzha was one of those settlements; now it is a district center of Ivanovo oblast. The main elements of the pre-revolutionary industrial and socio-cultural infrastructure are well preserved here. The author examines the “museumification” prospects of this historical complex consisting of factory buildings, hospitals, schools, clubs and other objects. The article describes the first steps of the museum exhibitions creation reconstructing the life of a typical industrial village more than a hundred years ago.

Keywords: industrial revolution in Russia, factory village, museum, sightseeing tours, animation.

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V.A. Berezina

IN SEARCH OF A METHOD: EXCURSIONS INTO INDUSTRIAL FACILITIES OF PETROGRAD-LENINGRAD IN THE 1920s.

The article considers the methodologies of excursions into factories and plants, as well as other industrial facilities of Petrograd-Leningrad. The author notes that the heads of «the cultural front» and the methodologists of excursion activities had emphasized the special importance of technical visits for school and out-of-school education. However, in the 1920s such excursions were among the most difficult types of excursions both for perception and for organization.

Keywords: industrial excursion, Petrograd, Leningrad, methodology of excursion, cultural and educational work.

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K.M. Tovbin

RELIGIOUS ASPECT OF SAKHALIN MENTALITY

On the basis of the methodology of the traditionalist school the author analyzes the religious component of Sakhalin mentality. The confessions, composing the spiritual field of Sakhalin region, for convenience can be divided into traditional, traditionally-oriented and innovatory (in their turn they can be divided into modernist and post-modernist). The traditional confessions realize mental penetration into the living environment. The modernist ones, on the other hand, have a propensity to escaping from this penetration; the post-modernist confessions move to the virtual space rich in an illusory semiotic content substituting the ontological analogs. The Sakhalin religious organizations are approximately divided into these categories. On the base of this classification, generalizing his own experience of theoretical and practical studies, the author builds a specific vision of Sakhalin mentality and concludes about the spiritual condition and the possibilities of the future development of Sakhalin.

Keywords: Sakhalin, tradition, traditional spirituality, confession, Orthodoxy, Catholicism, Protestantism, new religious movements, community.

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M. Zotova, A. Sebentsov

TRANSCARPATHIAN REGION: CROSS-BORDER COOPERATION AT THE EASTERN MARGINS OF THE EUROPEAN UNION

This article analyzes the ethno-cultural, historical and socio-economic factors, cross-border cooperation on the eastern borders of the EU as an example of the Transcarpathian region. The article assesses the demographic and socio-economic indicators, analyzes the cross-border gradients and the practice of cross-border activities including the assessment of the impact of the border on the daily lives of the population. The authors reveal that the main drivers of cross-border cooperation in the border areas in question are the benefits of using the differences in prices for goods and services in different countries and ethnic and cultural closeness of the peoples living on the opposite sides of the border. The authors describe the main challenges of cross-border cooperation typical for the entire eastern perimeter of the European borders.

Keywords: economy of the frontier region, cross-border cooperation, socio-economic gradients, Transcarpathian region, Ukraine.

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V. P. Vasilyeva

THE IMAGE OF A SOVIET BUREAUCRAT IN SATIRICAL CARTOONS OF THE KRUSCHEV THAW PERIOD

The paper considers the characteristics of the image of a bureaucrat in the soviet multiplication of the late 1950s – the 1960s. The author reveals the main features of this image, offers the approaches to the work with animated text as a source of study of the socio-cultural history of the Soviet Union, and analyzes the satirical cartoons of the considered period devoted to the problems of interrelations between the authorities and the society.

Keywords: Soviet society of the Kruschev Thaw period, animation in the USSR, image of a bureaucrat in the Soviet culture, the problem of bureaucracy in the USSR, animated text analysis.

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    №4 THE SYMBOL OF MOTHERLAND IN THE CULTURE OF RUSSIA: POLITICS, SEMIOTICS, HISTORY

V.B. Aksenov 

FROM THE MOTHERLAND AS TSARINA TO THE MOTHERLAND AS BABA: DEVELOPMENT OF THE FEMININE ALLEGORIES OF RUSSIA IN THE WORLD WAR I

The article deals with development of Russia’s female allegories in the time of World War I in the context of modernization of gender relations in Russian society. The author demonstrates that the image of Russian peasant-woman, baba, became a symbol of Russian revolt during the Russian revolution of 1905- 1907. In the time of World War I this image served as an allegory of Russia, being in competition with both abstract modernist female images and image of Russia as a tsarina. The author makes suggestion that the image of baba, symbolizing active, fertile female type, later contributed to the creation of visualizing Motherland in the Soviet culture.

Keywords: World War I, Revolution, Representations, the Motherland, Popular print, Propaganda, Patriotism

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E.A. Stepanova

“EVERYTHING PASSES. ONLY MOTHERLAND REMAINS, THE ONE WHICH WOULD NEVER BE UNFAITHFUL”: IMAGE OF MOTHERLAND IN SOVIET SONG

 The article analyzes the image of the Motherland as it appears in the Soviet mass song of 1930-80th. The author identifies basic substantive elements of the image, traces the dynamics of its development in a changing socio-political context, and demonstrates its continuity and integrity. The author raises the question concerning the reasons for enduring popularity of Soviet songs on the Motherland. According to the author’s understanding, such popularity is rooted in the conformity of the emerging Soviet identity with the spirit of the agents of the construction of the socialist state. Considering interpretations of the song’s image of the Motherland in the research literature, the author concludes that the value of the image could not be reduced to the need to address particular ideological and mobilization tasks. The author notes that the emotional impact of the song’s image of the Motherland is not related directly to the support or rejection of specific socio-political system, but it is connected with the primary need for a sense of the homeland.

Keywords: Soviet culture, mass song, Motherland, archetype, mythology, identity.

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M. Yu. Timofeev

REMEMBER THE MOTHERLAND! COMPETING REALMS OF MEMORY

The use of the image of Mother in monumental sculpture, which is part of places of remembrance, is considered in this paper. The author studies the ways, how Mother of the Homeland was included in the symbolic policy in Soviet and post-Soviet times, in regional and ethnic context of cities’ symbolic space. The focus is on reconsideration of the image of Mother of the Homeland monument in Naberezhnye Chelny and also on the discussion, which started with an attempt to reconsider the role of the war memories in Volgograd. The author comes to the conclusion that there is no single explanation of the use of the image of Mother of the Homeland in politics. It can be suggested that many monuments have gained their own unique meaning.

Keywords: symbolic politics, Motherland, image of Mother, monumental propaganda in the USSR, city space, post-Soviet Russia, politics of memory, realms of memory.

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O.V. Riabov

THE «MOTHERLAND» IN THE SYMBOLIC POLITICS IN THE TIME OF THE «SNOW REVOLUTION»: LEGITIMATION AND DELEGITIMATION OF POWER

 The article dwells upon the using of the symbol of the Motherland in the discourse of the Russian protests 2011-2013 (the «Snow Revolution»). The author analyses legitimation and delegitimation of power as forms of the symbolic politics. The first part of the article is devoted to role of the symbol of the Motherland in Russian culture. The next section concentrates on employing the symbol in legitimation of power. In the third part the author demonstrates how the protesters exploit two modes of delegitimation of power with the help of the symbol: the «populist» and the «liberal».

Keywords: the Motherland, the maternal symbol, symbolic politics, the Post-Soviet Russia, legitimation of power, delegitimation of power, Russian protests (2011-2013).

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D.S. Dokuchaev

«MOTHERS AND DAUGHTERS»: FEMALE ALLEGORIES OF RUSSIA’S ETHNIC REGIONS IN THE POST-SOVIET MONUMENTAL RHETORIC

The article is devoted to the post-Soviet monumental maternal imagery in Russia’s ethnic regions. The author supposes that monumental sculpture has a special place in the regions’ symbolic space. It serves as a form of ideology. Monuments, bas-reliefs, sculptural groups are used in the visualization of topics, important for the state propaganda. The monumental image, focused primarily on the spatial visualization ability, is more effective than any other arguments.
The author analyzes four maternal imageries: «Mother Buryatia», «Mother Chuvashia», «Mother Yakutia» and «Mother-Yugra». All these monuments continue both the pre-revolutionary traditions and the canons of Soviet aesthetics. Maternal monumental rhetoric of Russia’s ethnic regions can be different in form but similar in the content. The idea of the native land, combined with the idea of the mother, is reflected in various monuments.
The author concludes that the idea of the native land, connected with the idea of the mother, in each particular monument serves as an important reference point for building inter-ethnic «family-type» dialogue, in which the nation is perceived as a big family. In addition, each monument in an ethnic region acts as a «daughter» to the «Mother Russia», and each monument at the same time is perceived as a “mother” for the ethnic group. From the position of the region, maternal monuments are perceived as a kind of «rules of grammar» for a family communication between the small and the large Homelands. The country and the ethnic region are linked by the archetypal ideas of relationship and the statements of matrilocality. An ethnic territory fits into the space of «Mother Russia» with the help of the monument as a symbolic marker.

Keywords: regional identity, the Motherland, monuments, memorials, symbolic politics, the maternal symbol, the post-Soviet Russia.

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D.G. Smirnov

ON RESEMIOTIZATION AS A FORM OF SYMBOLIC POLITICS (THE «MOTHERLAND» IN POLITICAL PRACTICES OF CONTEMPORARY RUSSIA)

The article dwells upon the study of the resemiotization phenomenon as a remarkable form of contemporary symbolic politics of Russia. The first part of the article presents a comparative analysis of symbolization, resymbolization, desymbolization, and resemiotization, reveals the cognitive foundations of resemiotization, offers its definition. In the next section the author demonstrates the specificity of resemiotization in the framework of the symbolic politics. The third part focuses on the cases of resemiotization of the «Motherland» in the symbolic politics of post-Soviet Russia.

Keywords: resemiotization, the «Motherland», symbolic politics, diachrony of symbol, cultural memory, social reality.

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A. N. Soloviova, T. A. Soloviova

FAMILY SYMBOLS IN RUSSIANS’ ORDINARY REPRESENTATIONS OF THE MOTHERLAND

The article reflects ordinary representations of homeland as a form of collective knowledge, which helps an individual to orient in surrounding social reality. Empirical materials, presented in the article, reveal the age parameters, the gender differences and the territorial (city and village lifestyle) factors, which influence the formation of the ordinary representations of the Homeland by inhabitants of the Arkhangelsk region of Russia. As a result of the research, general models of the Homeland interpretation are detected (connection of individual and family story, “land – nature – home” chain of meanings, patriotic feelings, emotional attachment), which establish the symbolic center of the ordinary representations. Personal experience of the contemporary Russian social reality is the main source for the ordinary representations of the Homeland, presented by the different groups. This experience is interpreted as both a number of objective factors and subjective feelings.

Keywords: Homeland, Motherland, Russia, ordinary representations, family symbols, empirical research, survey, gender, age, territorial groups.

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U.K. Mutayev 

 THE SYMBOL OF THE MOTHERLAND IN THE EYES OF INHABITANTS OF DAGESTAN (BASED ON THE INTERVIEW)

The article deals with attitudes to the symbol of the Motherland in Dagestan. The author based on the results of the interview points out that the inhabitants of contemporary Dagestan recognize this symbol and associate it with largely the Great Patriotic war. He discerns several points of view and concludes that the inhabitants of Dagestan treat positively this symbol.

Keywords: Symbolic politics, Russian civic identity, the Motherland, Dagestan, peoples of Dagestan.

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T. B. Riabova, A.A. Romanova

THE «MOTHERLAND» AS A CULTURAL AND SEMIOTIC RESOURCE OF THE CONTEMPORARY RUSSIAN ANTI-AMERICANISM

The article deals with the role of the symbol of the Motherland in the contemporary Russian Anti-Americanism. The author characterizes reasons, forms, and resources of Anti-Americanism, including cultural and semiotic resources. The materials of the research consist of the results of interview as well as the discussion on the monument «The Motherland Calls!» (April – May 2015) in Russia. The author points out that not only the maternal symbol of Russia but also Russians’ treatment of their own country as «Mother Russia» are interpreted as specific characteristics of Russian culture, diacritics, and thus serve as important parts of the Russian national identity. In contemporary Russia the maternal symbol of the country is involved in practices of legitimation of anti-American attitudes and contributes to actualization of most characteristic which form the negative stereotype of Americans.

Keywords: the symbol of the Motherland, Russian Anti-Americanism, monument «The Motherland Calls!», symbolic politics, the Post-Soviet Russia.

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    №3 «A) TELEPHONE, B) TELEGRAPH, C) RAILWAY STATIONS…»: COMPREHENDING MEANS OF COMMUNICATION

 W. Szczukin A RAILWAY STATION AS A BOOK AND A HERE-SPACE

The article contains cultural, semiotic and mythopoethic characteristics of a railway station as a socio-cultural space (locus). The aim of the study is to reveal the symbolic and imaginative mentalgenerating mechanisms of appearance of myphopoetic images accompanying railway stations and their anchoring in cultural memory. The author studies the cases of German, Austrian and Russian railway stations built on the territory of a divided Poland in the 19th – the early 20th century. The author concludes that in the age of historicism supremacy a railway station, being an important and a semantically valent genre of social and cultural space (here-space), had been often used as a substitute and a metaphor for a popular book telling about the main dominants of the national culture.

Keywords: railway station, socio-cultural locus, semiotics of culture, mythopoetics, architecture, Poland, Germany, Austria-Hungary, Russia, nineteenth century, twentieth century.

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D. Pervykh RUSSIAN AND BRITISH PRESS OF THE 1850S ABOUT THE ORGANIZATION OF RAILWAY COMMUNICATIONS DURING THE CRIMEAN WAR

In March 1855, at the height of the Crimean War, the British built a railway between Balaklava and the positions of the British army at Sevastopol. In our opinion, it is necessary to clarify the facts and factors which influenced the construction of this road, to estimate the condition of Russia’ communication lines of the mid-19th century, to compare the condition of the Russian army and the armies of the allied states which clashed on the Crimean Peninsula, and to assess the role of the railroad for the winners’ coalition. The article is based on the analysis of the materials of the “Sovremennik” journal, the newspapers “The Times”, “The Sunday Times” and “The Indian News” and the memories of the Crimean War participants and witnesses.

Keywords: railway, the Crimean War, Balaklava, The Grand Crimean Central Railway.

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K.E. Baldin NEW COMMUNICATIONS IN A RUSSIAN PROVINCE: DEVELOPMENT OF TELEPHONE COMMUNICATIONS IN AN INDUSTRIAL CITY IN THE EARLY 20th CENTURY

The article considers the development of one of the most important technical innovations of the industrial age, telephone communication, in a Russian province. The author studies the example of a major industrial centre Ivanovo-Voznesensk of the early 20th century and demonstrates how telephone had won its place in the industrial and commercial spheres of the city, as well as in its everyday life. The author examines the degree of accessibility of the technical novelty for different social strata of the population. Special attention is paid to the arrangement of a long-distance telephony and the role of local manufacturers in this process. In the conclusion the author estimates the role of telephone communication in the further development of industry and business in the Ivanovo-Voznesensk industrial area.

Keywords: telephony, industrial development and communication, provincial town, bodies of local government, daily life of the province

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L. I. Sizintseva ZEMSKY ROADS OF KOSTROMA PROVINCE

The article is devoted to the experience of Kostroma province’s zemsky government in road construction. Progress was one of the most important values in the late 19th – the early 20th century, it seemed to be able to solve all the problems of the Russian society. The ignorance and the backwardness of the masses were considered as the main obstacles to progress. This problem was supposed to be solved by the spread of education, medicine, cooperation, etc. But without the construction and maintenance of means of communication, none of these areas could be possible to develop.

Keywords: roads, district council (zemstvo), Kostroma Province, the turn of the 19th – the 20th centuries, progress, evolution.

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A. Petrenko-Lysak HOMO MOBILIS IN TRANSIT(IVE) FLOW OF MOBILE COMMUNICATIONS

The article considers the features of communicative practices of Homo mobilis (“mobile man”) as an active user of a mobile phone or portable multifunction devices. Mobile phone was an activating factor of social changes in communications and information flows. «Fluid» spaces are the comfortable social spheres of Homo mobilis. The flows form his information and communication capital which transforms into symbolic and economic capitals. Habitual practices of active users of mobile telephony are primarily conditioned by their mobile lifestyle. The peculiarity of Homo mobilis’s communications is their transit(ive) character — impermanent, situational, smoothly transitive from one form/place to another.

Keywords: Homo mobilis, mobility, mobile phone, communication, flow, transit, movement, society.

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    №2 COMMUNAL LIFE: THE PHENOMENON OF EXISTENCE IN COMMON PLACES

E. Kochukhova, E. Rabinovich OPEN AIR «CULTURAL-POLITICAL COMPLEX»: CENTRAL PARK OF THE 1930s vs CLUBS PARKS OF THE 1920s (THE CASE OF SVERDLOVSK)

This paper considers the breaking of ideals of parks building in the USSR (at the turn of the 1920s-30s) during the creation of the Central culture and leisure park in Sverdlovsk. On the base of the materials of Soviet newspapers the authors reveal the typical recreation practices in city parks and clubs. Criticism of these practices is investigated as an element of new cultural tendencies. The metaphor of «cultural-political complex» is revealed through the idea of recreation as a productive force that makes up and develops human resources. Goals and tasks of new Central parks correspond with the project of the Sverdlovsk’s Central park. The reasons that raised the question of implementation of this project are shown. The authors reconstruct the program, offered to the Park visitors in the early years of its work.

Keywords: Leisure Park, Soviet everyday life, working club, Sverdlovsk, city culture of the 1930s, Soviet culture, Ural culture

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M.V. Vorobyova COMMUNAL APARTMENT IN THE SOVIET films AND ANECDOTES: DEVELOPING AN INTEGRATED IMAGE

Correlation of communal apartment images in Soviet films and anecdotes is considered as a basis for categorization of communal everyday life, interpersonal relations of neighbours and communal psychology. An integrated image is developed on the basis of the analysis of similarities and differences of images from different sources.

Keywords: communal apartment; communal everyday life; communal psychology; Soviet culture; Soviet cinema; Soviet anecdotes.

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A. Petrenko-Lysak PRIVACY IN COMMON SPACES: MOBILE COMMUNICATION IN PUBLIC PLACES

The phenomenon of «forced overhearing» is considered in the article. The author analyzes the communicative processes of mobile phones use, leading to the transformation or blurring of boundaries of private and public dimensions. The value and nature of public/common/social spaces and features of modern people’s behaviour are studied in the situations when there is a need or a wish for a mobile phone talk. The author describes the concepts of ethics of indifference and mobile etiquette.

Keywords: mobile phone, common/public/social place, talk, forced overhearing, mobile etiquette.

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M.V. Sokolovskaya A HOUSE AS A CASE: EVERYDAY LIFE IMAGES IN CONSTRUCTIVIST HOUSES OF SVERDLOVSK

The text focuses on the representation of the «new life» idea in the houses built in the 1930s in Sverdlovsk. The author analyzes the newsreel «On Guard of USSR» (1933), the novel by Nikolay Nikonov «The Vestal» (1980s) and the debates of 1929-1930 devoted to the construction of the housing complex on Malysheva 21 designed by Moisey Ginzburg, Alexander Pasternak and Sergey Prokhorov. Rigorously defined social roles and social inequality had become the markers of life in constructivist buildings whereas the images of the «new life» had turned into a longing for household well-being.

Keywords: the architecture of constructivism, everyday life, social relationships, 1930s – 1980s

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A.V. Zhidchenko DAILY LIFE OF STUDENT DORMITORIES IN NEW URBAN AREAS OF SIBERIAN CITIES IN THE 1950s – THE 1960s (LOCAL ASPECT)

The article reveals the features of everyday life in student dormitories of universities or postsecondary educational institutions in new urban areas in the middle of the 20th century in the cities of Siberia. As specific regions of mass housing of the 1950 – 1960s the author studies the areas related to the types of the workers’ (Omsk town of oilmen) and the scientific (Novosibirsk Akademgorodok). The study is based mainly on the methods of oral history and has an interdisciplinary character. The author concludes that the sociocultural milieu of those dormitories had a significant influence. It determined not only the home dimension of students’ everyday life, but also some mental guidelines of students of a particular area. In those new dormitories had formed the elements of everyday life which later on characterized students’ life.

Keywords: Dormitory, everyday life, urban area, socio-cultural space, life, culture, Siberia, city

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D.K. Pervykh A RUSSIAN, A FRENCHMAN, AN ENGLISHMAN: LIFE TOGETHER ON THE BATTLEFIELD OF THE CRIMEAN WAR (BASED ON THE MAGAZINES «SOVREMENNIK» AND «MOSKVITYANIN»)

The article investigates the dialectic relationship between the opponents – Russian, French, and English— during the Crimean (Eastern) War (1853–1856) in a small Crimean peninsula. The basis of the publication formed the memoirs and letters of veterans, eyewitnesses of the war: a Russian officer N. Berg, a French staff officer S. Bose, Sisters of Charity of the Holy Cross community, ordinary soldiers. The materials collected in the article allow us to understand the feelings of people at war, how they perceived the enemy and how they understood the circumstances and their role in those circumstances.

Keywords: dialectic relationship, the Crimean War, Russian, Frenchman, Englishman, the magazine «Sovremennik», the magazine «Moskvityanin.»

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I.I. Mitin NEW MOSCOW: CONSTRUCTING A NEW LOCAL DISCOURSE

The paper presents the possibilities to transform the author’s academic concept of mythogeography & the methods of producing complex geographical descriptions for practical use. The limits & peculiarities of this practical implementation are described on the example of a guidebook of New Moscow, an area that became a part of Moscow city in 2012 & is regarded as an appropriate case to study how a new local discourse is constructed.

Keywords: mythogeography, complex geographical description, guidebook, text, discourse, image, New Moscow.

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K. Punina, M. Romashova THE UNIVERSITY AND THE CITY: IMAGE FORMATION TECHNOLOGIES

The article is devoted to the study of the possibilities of an urban area’s image formation as a «University city». The authors consider the image modeling tools of the university in the city with the example of Perm State University. As the main instruments for the place’s image formation, the authors consider slogans and positioning, visual symbols, events and activities, public relations. The authors find out whether the university can influence on the city image formation and promotion as an attractive geographic and symbolic space, different from other areas.

Keywords: image, university, city, strategies, third mission

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 R. Sharipova, L. Achmedianova «EVENT-DRIVEN SHOCKS» AS A TOOL FOR THE REGIONAL BRANDING (CASE STUDY OF THE REPUBLIC OF TATARSTAN)

The article focuses on the role and the importance of branding in enhancing the competitiveness and development of the region. The authors systematize certain scientific interpretations of this category. The paper studies the analysis of the impact of a mega-event on the city image.

Keywords: territorial branding, image, event-driven shock, competitiveness of the region

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N. S. Zhuravleva THE STRUGGLE OF CHELYABINSK AUTHORS FOR THE STATUS OF A SOVIET WRITER IN THE 1930S: MOTIVATION, STRATEGIES, RESOURCES

This article is dedicated to a little-studied problem in historiography: the activities of provincial creative intelligentsia during the period when the government administration system had been formed and, in particular, the practice of social adaptation. Given the nationalization of all aspects of the Soviet society, becoming government employees, namely the incorporation into the Art Unions of the USSR, was a real opportunity for litterateurs to achieve material prosperity. On the example of Chelyabinsk the authors demonstrate the strategies of incorporation into the Union of Soviet Writers and the difficulties they faced in their struggle for the status of a professional writer in the 1930s.

Keywords: Union of Soviet Writers, nationalization of society’s cultural aspects, novice writers, practice of social adaptation.

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T.M. Troshina REFORMATTING BORDERS BETWEEN CONFORMISM AND NONCONFORMISM AFTER THE «THAW»: STUDIO OF N. G. CHESNOKOV

The article offers interpretation of creative activity of the studio of N. G. Chesnokov in Sverdlovsk within the context of reformatting borders of conformism and development of non-conformism. The article reflects on the past and present of creative organizations in the field of fine art.

Keywords: creative unions, historical cycles, conformism and non-conformism, the Thaw, biedermeier, Severe style

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№1 LOCAL DISCOURSE AND TERRITORIAL IMAGE CONSTRUCTION 

O.V. Ignatieva, O.V. Lysenko On cultural policies and strategies of construction of territorial image

The article examines the foremost conceptual results of branding practices in several Russian cities using theoretical model of cultural politics as the basis. The article compares Russian local cultural policies to various European models of cultural policy. The article identifies contradictions and problems of Russian models of cultural policy. Finally, the study gives proposes new perspective projects of research of Russian territorial branding.

Keywords: cultural policy in Russia, cultural project in Perm, local identity, urban branding

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Y. Stolbovaya  The formation of territory’s tourist image: branding and dramaturgic approaches

 The article reveals the essence of branding and dramaturgic approaches to the forming of attractive tourist image of the territory. According to the author’s point of view, the dramaturgic approach is the consequence of the implementation of branding approach. The overlapping of these two approaches creates ambiguous and contradictory effects for tourist areas, especially in an authenticity of the tourist destinations and practices of local people. The differentiation of institutionalized or non-institutionalized roles in the tourism is defined within the dichotomy of branding — dramaturgical approaches. Institutionalized roles include minimal or limited contacts between tourists and local population, passivity of tourists and the active involvement of intermediaries in the travel practices of tourists. The non-institutionalized roles assumed the involvement of travelers in the process of knowing the realities of community destination, the desire to maximize contacts and communications with local people.

Keywords: tourist attraction; tourist performance; tourist brand, institutionalized — noninstitutionalized tourist roles; tourist practices; dramaturgic approach; branding approach

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D. Zamjatin, N. Zamjatina Image resources of a territory: analysis strategies and conceptual perception (study of sverdlovsk region cities branding)

The article considers the specificity of territorial image resources analysis. The authors describe the methodology of assessment on the base of Sverdlovsk region cities. They consider the local myths of the territory and their representations, outlining the image clusters of some cities.

Keywords: territory, image resources, brand, city brand, local myth, image cluster, strategy, city image, information

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K. Grigorichev  Imagined community: locality construction in a non-institutionalized space of suburb

 The article analyzes the process of formation of the local community in a suburban area of Irkutsk, which is formed mainly in the logic of grassroots suburbanism. The research is based on the case of suburban settlements formation on the basis of a horticultural society. The author examines the suburb as a heterogeneous space existing outside the legal field and discourse of power. The massive migration from the city in this space for permanent residence leads to the formation of a great number of different types of locality. Analyzing the case of development of a permanent suburban settlement on the basis of  a horticultural («dacha») community, the author concludes that a specific mechanism of formation of the locality is appearing. It is a reflexive construction of «invisible» locality through the production ((re) development) of physical space. According to the author, «invisibility» of the examined locality and suburb as a special space is one of the most important factors of their development.

Keywords: locality, imagined community, gardening, city environs, Irkutsk

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E.G. Vlasova Travel itineraries and the peculiarities of space image formation in the Urals travelogue of the late XVIIIth – the early XXth century

The represented analysis of the Urals image formation in the Urals travelogue of the late XVIIIth – the early XXth allows the researches dealing with the problems of a territory image construction to focus on the questions of the genre, stylistic and structural particularity of the texts involved in the creation of local senses. In our case, the most important factor of the Urals image formation is a special genre mission of the travelogue designed to build the semantic and syntactic connections of the area. Mapping of the most famous Urals travelogues shows the relation between the road structure of a journey and the image of the area given in the description.

Keywords: travelogue, image of the Urals, travel itinerary, Urals travelogue of the late XVIIIth– the early XXth century

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V.V. Abashev  Perm monumental rhetoric of local identity: monuments, emblems, and art-objects in the city space

The article considers public monuments in a rhetorical perspective – as manifestations of local  identity, or statements about the nature and mission of the city. It is demonstrated that there exist two competing monumental rhetorics in the urban environment of Perm. The industrial-military rhetoric unites an extensive group of monuments dating back to the Soviet era and those newly erected. Such monuments inscribe Perm into the heroic discourse of the Soviet epoch. Although the soviet memorial policy used to be universal for the whole state, in Perm it is not lacking for local individuality. Here, in particular, instruments of production and sample armament are displayed in the function of monuments. An alternative to this industrial-military rhetoric could be viewed in that of ‘Perm the Great’ (Perm’ Velikaya). It aggregates monuments appealing to the archaic heritage and ancient history of Perm Krai. This group of monuments suggests an image of Perm as a successor to the ancient culture, a city that made a special contribution to the history of Russian culture. Rhetoric of ‘Perm the Great’ was actively developed in the 2000-s. One of its distinctive features is the motive of Permian animal style. These are employed both in sculpture and in architectural decorum. The article establishes that the urban environment development highlights the multi-layered and multidimensional nature of the city identity and its irreducibilty to a common denominator. Likewise, territory images construction, though sometimes acquiring a form of the search for a metaphysical substance of a city, such as Genius Loci, is in fact a ground for struggle and competition of various social, professional and political groups.

Keywords: Perm, memorial policy, identity, territory image, monuments.

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E. Sozina Arkaim phenomenon in a mythological field of contemporary culture

The article discusses the evolution of the theme of Arkaim in the cultural consciousness of Russia of the last decade. There are three groups of approaches to this topic: scientific analysis of Arkaim’s phenomen and its sharp criticism, apologetics and mythological interpretation, attempt to understand what constitutes Arkaim (this is the most rare and difficult position). Hence we see the different images and ideologies created around this historical and archaeological monument of South Urals. Arkaim embodies the idea of a special status of the Urals, or the idea of Aryan civilization, or the national idea of Russia. The analysis involves the materials of Internet resources and different genres of essays by contemporary scholars, ideologues, journalists, critics.

Keywords: ancient protocity, mythmaking, mass culture, sacred geography, national idea, transformation of the image

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O.V. Lysenko  “Patriots” and “progressors”: on the use of conflicts in construction of a local discourse

The goal of the following research is to elicit the mechanisms behind the construction of local discourses around cultural project in Perm. To achieve this goal the researcher starts with historical comparison of social circumstances around local discourses in Perm in the XIXth, the XXth centuries and the post-Soviet era. When the research moves to the key events of cultural project in Perm, it reveals social conflict between local communities and project leaders. Understanding of this conflict requires the next step: reconstruction of the discourses belonging to various local cultural leaders, civic activists, leaders of the cultural project in Perm. Analysis of various interviews and publications of local media allows  to scrutinize evolution of discourse from “unique identity of Perm” narrative to “resistance vs. Moscow invaders” narrative. The article ends with characterization of a new local discourse formed in the end of the conflict.

Keywords: Perm cultural project, local discourses, the strategy of building discourse, the transformation of discourse.

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E.V. Golovneva  Social constructivism and the meaning of materiality in explication of the term “region”

This paper considers the main approaches to the definition of the concept “region”. The scientific research of this term is supposed to reveal the tendency to sophistication of the concept “region” due to the emphasizing the subjective elements in it`s structure. The author concludes about the importance of the ideas of constructivism in the ontological status of region as well as the relevancy of the material factor in the conceptualization of the region.

Key words: region, social constructivism, material, space

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M.N. Krylova  Local discourse of a small town in a news line (based on the website «Yorsh Krasny Sulin»)

The article analyzes the local mass-medial discourse of a small city on the materials of the news website «Yorsh Krasny Sulin» which are addressed to the residents of the town Krasny Sulin of Rostov region. Local discourse of a small city can not be characterized by the full isolation from the general linguistic discourse, but it reveals some specific features which allow judging its local character. Publications of the website reflect the geographical features of the region, citizens’lifestyle, their interests, tastes, preferences and emotional states. The language of the local discourse is characterized by a desire for brevity, informativeness, the use of local place names, emotionally colored lexicon. Authors of news texts follow the local features of the discourse, trying to put it in their materials to promote the site and attract new readers.

Keywords: discourse, local discourse, mass-media discourse, news, site, «yorsh krasny sulin».

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E. I. Kokkonen  The image of the region in the context of conflict discourse (Novgorod region case)

The focus of the article is on the image of the region reflected in the Novgorodian regional media field through conflict discourse. The article presents the results of media texts analysis: their linguistic peculiarities and the image of the author based on institutional and genre factors.

Key words: The image of a region, conflict discourse, types of conflict discourse, the image of the author, genres.

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